SUSTAINABILITY

MAF Values
Ski Dubai

DARE TODAY, CHANGE TOMORROW

We're committed to becoming more sustainable as a business. As part of this, we're signed up to the Science Based Target Initiative (SBTi), a global movement to help companies halve emissions before 2030, and achieve net-zero emissions before 2050.

REDUCING EMISSIONS

By the end of 2022, we aim to achieve a 7.5% reduction in scope 1 and 2 carbon emissions against 2019 data. We'll do this through on-site energy use reduction and on-site energy generation by purchasing green power, and investing in off-site renewable energy generation.

RETHINKING RESOURCES

We're aiming for a group-wide reduction in water consumption of 15% against 2021 by the end of 2022, through less water use on-site, water reclamation, and off-site water treatment. Our procurement teams focus on F&B sourcing from within the region, supporting local food production. Single-use plastics are being phased out across our business.

TRANSFORMING LIVES

Having access to snow in Dubai proved life-changing for five athletes who qualified for the Beijing Winter Olympics after competing in the UAE's first-ever FIS-sanctioned international races.

We encourage our customers to be more environmentally-conscious by making sustainable lifestyles fun, accessible and desirable across all of our channels.

Achievements

Superbrand's Excellence in Branding

IMATA 1st Place in Research

People’s Choice Awards

Viator Travel Awards